What's next?

With our lives coming back to normal, even the world of fashion has to rethink about its traditional schedule and how fashion shows have always been displayed to the public.

This week, the Camera Nazionale della Moda Italiana (The Italian Fashion Council) has announced its first-ever Milano Digital Fashion Week.

This brand new way of showcasing women’s and men’s collections will be tested for the first time from July 14th to July 17th.

The plan presented by the CNM consists in a digital platform platform featuring photographic and video content, interviews and backstages of creative moments and alternative and unique viewpoints, all organized in a calendar with slots for each brand, with the aim to create a rich and palimpsest of use to all operators in the industry.

Even showrooms will have their digital forms by presenting their brands with photos and videos of collections to international buyers.

Commenting the decision of a ‘’phygital’’ (physical and digital) translation of the usual fashion month as we all know, Derek Blasberg, head of fashion and beauty partnernship at Youtube said: “Fashion Week has lived the way it has for so long because it serviced our needs. […] It’s important to support these brands (smaller brands that have been deeply affected by the pandemic, ndr). We are indebted to the industry for creating content, for engaging our viewers, for offering some escapism at a time when people probably need that more than ever.”

Giacomo De Maggi.