Enjoy The Small Things

Alongside with billboards, posters and social media posts, Prada has introduced a new way to advertise its Resort 2020 advertising campaign by taking over a selection of florists in the fashion capitals and in the most important cities for the brand, such as our Milan, London, Paris, Moscow, New York, Shanghai and Tokyo.

Indeed, these florists will use paper sheets with images of the advertising campaign to wrap the flower bouquets before giving them to customers.

The aim of this advertising campaign is to celebrate all the simple and little things of our everyday lives.

The advertising campaign was creative directed by Fabio Zambernardi and Miuccia Prada with the art direction of Ferdinando Verderi (the new Vogue Italia’s creative director). The images play on the duality between black-and-white still portraits and colored, dynamic images of the talents, which include Freja Beha Erichsen, Lexi Boling, Sara Blomqvist, Stella Jones, Xiao Wen Ju, Xara Maria, Toni Smith, Qun Y, Freek Men and Yang Hao, among others.

By Giacomo De Maggi