The Renaissance of Bottega Veneta

As we all know, Bottega Veneta has now a brand new look.

Its new Creative Director Daniel Lee has completely changed the DNA of the brand: the fashion house is now a very minimal but rich and daring brand, all the elements that once were just part of its history, are now iconic pieces that are all over Instagram: from the ‘’intrecciato’’ of the new iconic pouch to the oversized gold chains.

Helping Daniel Lee recreating the visual identity of the brand there is the graphic duo Carina Frey and Stefanie Barth who, such as Daniel Lee, previously worked with Phoebe Philo at Cèline.

Bottega Veneta’s new Spring 2020 advertising campaign is the quintessence of what the fashion house stands for nowadays. Simple set design, rich materials, peculiar but beautiful casting direction and an atmosphere suspended in time.

This is the new Bottega Veneta and we can not love it more.

By Giacomo De Maggi